ProGrowth Healthcare
Predictable growth for healthcare companies.
Healthcare innovation is accelerating. Commercialization isn’t keeping pace. ProGrowth Healthcare provides the CRO-level leadership and a governed commercial system built for the pace and complexity of healthcare sales.
- 20+ yrs
- Payer ecosystem and value-based care
- 25+ yrs
- Digital health and provider networks
- 160+
- Countries across pharma, device, biotech
The number one challenge we see across emerging healthcare companies isn’t innovation — it’s the lack of experienced CRO-level leadership capable of building and scaling a healthcare revenue engine.
The model
Same system, calibrated to healthcare.
The same Design → Build → Launch → Multiply methodology, adjusted for longer cycles, multiple stakeholders, and regulatory complexity.
DESIGN
Payer, provider, and clinical stakeholder mapping built into the Playbook from the start — because a healthcare buying group is rarely one buyer.
BUILD
A compliance-aware credibility surface: proof points, clinical evidence, and positioning that hold up to procurement and legal review.
LAUNCH
Outreach calibrated to healthcare’s longer cycles — measured weekly, with pipeline read against realistic cycle length rather than a generic B2B benchmark.
MULTIPLY
Expansion into adjacent segments and accounts once the motion is proven, gated by pipeline evidence rather than a fixed timeline.
Our healthcare leadership
Operators who’ve built healthcare growth engines.
Not consultants applying a generic framework to healthcare.
Doug Bain
Principal. 20+ years in the healthcare payer ecosystem, managed care, value-based care, and PE portfolio growth.
Milan Raich
Principal. 25+ years in digital health, provider networks, and enterprise go-to-market.
Roy Kuppenbender
30+ years across pharma, device, and biotech, in 160+ countries.
Where we work
The segments we know.
Each one buys differently, and each one has its own committee. The Playbook is built for the segment you actually sell into.
Digital Health & AI Platforms
Remote monitoring, AI diagnostics, care management, clinical workflow technology.
Revenue Cycle & Healthcare Financial Technology
Billing platforms, RCM technology, payment optimization.
Provider Efficiency & Healthcare Operations
Operational technology, workforce solutions, analytics.
Payer-Focused Solutions
Risk analytics, value-based care enablement, care coordination.
Tech-Enabled Healthcare Services
Including enterprise healthcare technology and SaaS.
Who this is for
If any of this sounds familiar.
Validated, but not yet scaled
Companies with strong market validation that haven’t been able to scale revenue against it.
Long enterprise cycles
Sales cycles that need more discipline, not more headcount.
Misaligned functions
Product, marketing, and sales telling different versions of the same story.
Searching for the right model
Teams that know they need experienced commercialization leadership and haven’t found the right model yet.